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"Times Wire is another example of how we are reconceptualizing the online journalistic experience to meet our audiences' desire for quality news and information on demand," said Denise Warren, general manager, NYTimes.com. "Now readers can view the latest news as it breaks around the clock and have the option to create a more personalized news experience. We are pleased to see that advertisers see this as a new and useful vehicle to reach their key audiences."
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